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ERL: ERL Pre-Fall 2025 Lookbook

Brand
ERL
Date

Jun 2025

Description

The ERL Pre-Fall 2025 lookbook presents a collection of portraiture and editorial imagery captured by designer and photographer Eli Russell Linnetz. Focusing on the brand's exploration of Americana and layered apparel, the series utilizes directional flash and hard light techniques to emphasize the raw textures of leather, distressed denim, and plaid textiles. Featuring casting direction by Seth Baker, the project adopts a minimalist aesthetic. Subjects are captured against a neutral grey seamless background, allowing the interplay of Western-inspired accessories and rugged styling to remain the visual focal point. The work employs a variety of editorial techniques, ranging from desaturated palettes to clean, high-contrast studio setups.

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