ERL

Jun 2025

The ERL Pre-Fall 2025 lookbook presents a collection defined by textured layering and rugged silhouettes. Photographed and designed by Eli Russell Linnetz, the editorial series features a variety of male models against minimal studio backgrounds, emphasizing the interplay between distressed fabrics and sharp, hard lighting. Casting direction by Seth Baker complements the collection's gritty aesthetic, which leans into retro and western-inspired motifs. The imagery utilizes clean, directional studio lighting to highlight details such as leather accessories, denim, and layered apparel, maintaining a cohesive editorial style throughout the set.