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Model in black leather jacket and cap holding a knife against a light grey studio background for ERL Pre-Fall 2025.
Shirtless male model wearing a black neck bandana and western buckle belts while holding a coiled cord against a studio background.
Man wearing plaid shirt over white tank top, jeans, and white cowboy boots against a grey studio backdrop
Man wearing a distressed blue polo shirt, white briefs, and sagging jeans holding a wooden baseball bat against a grey seamless background
Black male model with an afro wearing an unbuttoned denim jacket over a bare torso, neck bandana, and leather cap.
Model in black leather jacket and cap holding a knife against a light grey studio background for ERL Pre-Fall 2025.
Shirtless male model wearing a black neck bandana and western buckle belts while holding a coiled cord against a studio background.
Man wearing plaid shirt over white tank top, jeans, and white cowboy boots against a grey studio backdrop

ERL ERL Pre-Fall 2025 Lookbook 2025

About

The ERL Pre-Fall 2025 lookbook presents a collection of portraiture and editorial imagery captured by designer and photographer Eli Russell Linnetz. Focusing on the brand's exploration of Americana and layered apparel, the series utilizes directional flash and hard light techniques to emphasize the raw textures of leather, distressed denim, and plaid textiles. Featuring casting direction by Seth Baker, the project adopts a minimalist aesthetic. Subjects are captured against a neutral grey seamless background, allowing the interplay of Western-inspired accessories and rugged styling to remain the visual focal point. The work employs a variety of editorial techniques, ranging from desaturated palettes to clean, high-contrast studio setups.

Brand

ERL

Credits

Eli Russell Linnetz
Designer
Eli Russell Linnetz
Photographer
Seth Baker
Casting Director
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