Emmi

Emmi, Ipsa · Ipsa/Emmi

This collaborative campaign for Ipsa and Emmi merges high-fashion editorial sensibilities with an organic, landscape-focused aesthetic. Captured by photographer Ben Clement, the series juxtaposes sculptural silhouettes and sheer, technical textiles against the expansive backdrops of mountainous coastlines and tranquil lakeside environments. Featuring fashion styling by Aika Fukushima and hair and makeup by Yuka Matsui, the imagery leans into a minimalist, clean palette. The project highlights both apparel and skincare products through consistent natural light and deliberate material contrasts, oscillating between wide outdoor portraits and detailed macro still life captures. The execution is marked by a focus on movement, fluid fabric, and an earthy, desaturated tone.