Emmi, Ipsa

Jan 2025

The Ipsa and Emmi collaboration presents a series of fashion editorials and campaign imagery that blend minimalist apparel with organic, outdoor environments. Set against tranquil lakefronts and mountainous landscapes, the project emphasizes a clean, tactile aesthetic, utilizing natural light to highlight the interplay between sheer, layered fabrics and the surrounding elements. Photographer Ben Clement captures a sequence of portraits and still lifes that incorporate macro details of skincare products alongside human subjects. The imagery leans into a soft, desaturated palette, with styling by Aika Fukushima and hair and makeup by Yuka Matsui enhancing the understated, contemporary look. The collection integrates editorial and lifestyle approaches, documented with naturalistic light and occasional analogue textures.

Editorial, Vertical, Warm, Clean

Natural light