E.Leclerc

E.Leclerc · E.Leclerc

This E.Leclerc commercial campaign leans into a comedic narrative, grounding its humour within a clinical laboratory setting. The story follows an elderly man encased in a block of ice, observed by researchers, before shifting to suburban garden environments featuring surprised homeowners. The production utilises a clean, cool-toned aesthetic, brought to life through live-action techniques and deliberate cinematic lighting. The campaign was developed by agency BETC Paris, with production handled by DeGaulle and shelter.film providing production services.