E.Leclerc: E.Leclerc
Brand
Date
Dec 2024
Description
This E.Leclerc commercial campaign leans into a comedic narrative, grounding its humour within a clinical laboratory setting. The story follows an elderly man encased in a block of ice, observed by researchers, before shifting to suburban garden environments featuring surprised homeowners. The production utilises a clean, cool-toned aesthetic, brought to life through live-action techniques and deliberate cinematic lighting. The campaign was developed by agency BETC Paris, with production handled by DeGaulle and shelter.film providing production services.
Style
Horizontal, Commercial, Cool, Clean
Industries
Color
Pure White
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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