E.Leclerc
E.Leclerc
Brand
ProjectE.Leclerc
Date
Dec 2024
Description
This campaign for E.Leclerc leans into a comedic narrative, grounding its humour in an unconventional laboratory setting. The spot captures an elderly man encased in a block of ice, contrasted against the clinical, clean aesthetic of a research facility and the unexpected discovery of a capsule in a residential garden. The production utilises cinematic lighting and a cool colour palette to establish its environment, moving from the sterile, neon-lit interiors of a lab to the bright, open garden scenes. The project was developed with creative input from BETC Paris, with production support provided by DeGaulle and shelter.film.
Style
Horizontal, Commercial, Cool, Clean
Industries
Big Box Retail
Color
Pure White
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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