Durex

Durex · Afterglow

The 'Afterglow' campaign for Durex presents a series of intimate self-care routines through a polished, cinematic lens. The project leans into a clean aesthetic, balancing live-action technique with fluid 3D render / CGI elements to highlight product textures and packaging. Developed by McCann London, McCann Madrid, McCann North America, and McCann Content Studios, the commercial video emphasizes a warm, atmospheric mood. Production was handled by CRAFT SPAIN and The Good Company, while PR support was provided by Weber Shandwick UK.