Durex: Afterglow
Brand
Date
Feb 2025
Description
The 'Afterglow' campaign for Durex presents a series of intimate self-care routines through a polished, cinematic lens. The project leans into a clean aesthetic, balancing live-action technique with fluid 3D render / CGI elements to highlight product textures and packaging. Developed by McCann London, McCann Madrid, McCann North America, and McCann Content Studios, the commercial video emphasizes a warm, atmospheric mood. Production was handled by CRAFT SPAIN and The Good Company, while PR support was provided by Weber Shandwick UK.
Style
Vertical, Cinematic, Warm, Clean
Techniques
3D render / CGI
Industries
Color
Navy
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
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