Durex

Afterglow

Brand

Date

Feb 2025

Description

Durex explores the intersection of personal care and intimacy in the campaign Afterglow. This commercial spot bridges live-action technique with 3D render and CGI elements to craft a highly polished visual language. The production leans into a clean, cinematic aesthetic, defined by its warm, atmospheric lighting and a rich blue color palette. The narrative framework centers on self-care routines, moving between intimate close-ups and focused product shots. The project was developed through a cross-market agency collaboration between McCann London, McCann Madrid, McCann North America, and McCann Content Studios. Production support was provided by CRAFT Spain and The Good Company, with PR services managed by Weber Shandwick UK.

Style

Vertical, Cinematic, Warm, Clean

Techniques

3D render / CGI

Industries

Cosmetics

Color

Navy

Pure White

Background

Solid Colour

Context