Duq's

Duq's · Brand Identity

This brand identity project for Duq's Supplies and Lifestyle establishes a cohesive visual language across both physical and digital assets. Designed by Clare Chow, the identity leans into a clean, minimalist aesthetic that balances classic serif typography with textured, earthy elements and refined graphic layouts. The project encompasses a wide range of collateral, from product packaging for snacks to custom apparel and in-store signage. Motion graphics and stippled animations, featuring a halftone dot technique, extend the brand's presence into the digital space, while social media mockups integrate UI elements to maintain a consistent look across various platforms. The execution makes extensive use of natural light and tactile textures to emphasize the brand's polished, commercial quality.