Duq's

Jan 2025

This comprehensive brand identity project for Duq's encompasses a range of touchpoints spanning packaging, social media templates, and retail signage. Designed by Clare Chow, the identity leans into a minimalist aesthetic, utilizing elegant serif typography and an earthy, warm color palette to define the brand's commercial presence. The visual system integrates diverse elements, including motion graphics and detailed stippled illustrations, to maintain a consistent tone across both physical products and digital outputs. Utilizing clean graphic design and high-contrast natural light, the work creates a tactile, sophisticated environment that extends from product labels and branded apparel to store signage and promotional animation.

Commercial, Clean, Horizontal