Dr. Pepper
Featured Dr. Pepper projects
This week's top Dr. Pepper projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dr. Pepper · Just Try It
Dr Pepper’s 'Just Try It' campaign takes a nostalgic turn in this commercial, which places the brand within a retro game show setting. The spot leans into a saturated aesthetic, featuring lit archways and a stage environment bathed in warm, pink hues. The narrative centers on a host and two contestants competing for product-focused prizes. Throughout the live-action sequence, the production highlights the Strawberries and Cream variety, culminating in a reveal of a novelty off-road vehicle constructed entirely from product cans.
Dr. Pepper · Blackberry Friday
Dr. Pepper introduces its latest flavor in this high-energy commercial titled Blackberry Friday. The spot leans into a frantic retail aesthetic, depicting a supermarket scene where shoppers scramble to secure cases of the new soda. Produced by Arts & Sciences London, the project utilizes a mix of broadcast news framing and dynamic action sequences. The cinematography captures the intensity of the scene through a series of live-action techniques, ranging from security camera perspectives to fast-paced floor-level shots.
Dr. Pepper · Pep Rally
Dr. Pepper presents the Pep Rally commercial, a high-energy spot centered on a stadium celebration. The campaign captures a young man engaging a crowd through a microphone, set against a backdrop of coordinated purple and white banners and enthusiastic group reactions. The live-action technique uses warm, theatrical lighting to maintain a clean aesthetic throughout the sequence. The production, handled by Arts & Sciences London, integrates product placement across the stadium scene as individuals celebrate with Dr. Pepper cans.
Dr. Pepper · Skate Life
Dr. Pepper presents 'Skate Life', a commercial spot that captures informal social interactions across diverse settings ranging from suburban streets to office environments. The project leans into a slice-of-life narrative, documenting candid moments shared between groups including skateboarders, cyclists, and professionals. Executing a clean, live-action technique, the film utilizes natural light to ground the visual atmosphere. The production emphasizes dynamic editing and medium framing to facilitate a humorous tone, focusing on the social connectivity inherent in everyday environments. Production for the project was provided by MJZ, with Labhouse Argentina serving as the production service partner.
Dr. Pepper · Fansville 2021: Bigger Than Ever
Dr. Pepper marks the return of football season with the latest installment of its Fansville campaign. The project captures the preparations and community rituals surrounding the sport, featuring various town scenes and character interactions set against both daylight and evening environments. Developed by agency partner Deutsch, the commercial leans into a cinematic and commercial tone. The execution utilizes a live-action technique to portray the intersection of fan culture and product presence, accompanied by a soundscape from Yessian Music.
Dr. Pepper · Fansville 2021: Return To Glory
Dr. Pepper continues its ongoing Fansville narrative series with the 2021 campaign installment, 'Return To Glory.' The commercial features former football player Joe Theismann, who introduces the return of the fictional college football-obsessed town, alongside appearances from athlete DJ Uiagalelei. The project leans into comedic, narrative-driven storytelling to explore themes of football culture. The production utilizes live-action technique, capturing character-focused scenes that move between natural outdoor park environments and warm, interior domestic settings. The work relies on dynamic editing to link various vignettes throughout the town.
Dr. Pepper · Fansville 2021: The Off-season
Dr. Pepper continues its ongoing Fansville campaign with 'The Off-season,' a humorous commercial spot that examines the life of college football enthusiasts when the stadium lights go out. The narrative captures a group of fans maintaining their commitment to the sport within a holiday-decorated living room, featuring characters in festive sweaters and team jerseys. Executed through a live-action technique, the film utilises warm, clean interior lighting to evoke a classic holiday atmosphere. The project was created by agency Deutsch, with original music and sound production provided by Yessian Music.
Dr. Pepper · Fansville 2021: Missing Goalposts
Dr. Pepper continues its Fansville campaign with a comedic commercial spot titled 'Missing Goalposts.' The narrative features a local sheriff engaging with a football fan in a suburban neighborhood, centered around a child using stolen goalposts as part of a makeshift swing set. The production, developed by Deutsch, employs professional live-action staging and bright, crisp lighting to bring the episodic series' college football tropes to life. Sound and music production were provided by Yessian Music.
Dr. Pepper · Crave Rider
Dr. Pepper’s Crave Rider campaign leans into playful surrealism to capture the brand's identity through a series of unexpected settings. The spot follows a protagonist navigating a jet ski styled after a soda bottle across diverse environments, from a quiet forest picnic to a mountain rope bridge, blending live-action footage with intricate fluid dynamics. Featuring a high-energy visual language, the production utilizes polished cinematic lighting and dynamic editing to maintain momentum. The sonic landscape is defined by custom music and sound design from MassiveMusic New York, reinforcing the action-oriented nature of the visuals.
Dr. Pepper · More is more
Dr Pepper presents 'More is More', a high-energy commercial spot that traverses a series of surreal, winter-themed and arena-based vignettes. The narrative shifts from a snowy blizzard populated by prehistoric creatures and sled dogs to the high-stakes environment of a wrestling ring, emphasizing a playful and absurd tone throughout. Produced by Les Enfants with creative lead from LG2, the spot relies on cinematic visual effects and raw, live-action techniques to build its stylized aesthetic. Post-production and VFX were managed by Mathematic, providing the technical polish required for the transition between the icy, atmospheric scenes and the dramatic, spotlight-heavy arena sequences.
Dr. Pepper · A Delicious Duet
Dr. Pepper presents A Delicious Duet, a commercial production capturing a concert-style performance. The film centers on two musicians on a dimly lit stage, highlighting the interplay between a grand piano and a drum kit. Featuring a cinematic approach, the project utilizes live-action techniques punctuated by stage lighting. Post-production and VFX were managed by Apache, ensuring the integration of the illuminated branding within the dramatic concert setting.
Dr. Pepper · Fansville Season 7
The latest chapter in Dr. Pepper’s ongoing Fansville series returns to the familiar fictional town, weaving college football obsession into its cinematic narrative. Season 7 leans into the lore of the community, framing the brand within a series of mysterious, town-wide events centered on the sport. The production utilizes drone footage to capture the scale of its setting, complemented by a raw, cinematic aesthetic. Developed by agency and creative partners Deutsch, the spot maintains the series' characteristic dramatic color grading and detailed set design. Sound and score for the campaign were produced by Yessian Music.
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