Dr. Pepper More is more 2023

About

Dr Pepper presents 'More is More', a high-energy commercial spot that traverses a series of surreal, winter-themed and arena-based vignettes. The narrative shifts from a snowy blizzard populated by prehistoric creatures and sled dogs to the high-stakes environment of a wrestling ring, emphasizing a playful and absurd tone throughout. Produced by Les Enfants with creative lead from LG2, the spot relies on cinematic visual effects and raw, live-action techniques to build its stylized aesthetic. Post-production and VFX were managed by Mathematic, providing the technical polish required for the transition between the icy, atmospheric scenes and the dramatic, spotlight-heavy arena sequences.