Destination Italy

Destination Italy · Gelato Range Launch

This commercial campaign for Destination Italy introduces a new gelato range through a series of evocative, detail-focused visuals. The photography emphasizes the artisanal quality of the product, utilizing macro perspectives to capture the dense, creamy textures, glossy ripples, and delicate toppings of each flavor variant. Photographer and creative director Rebecca Newman employs a bright, clean aesthetic, utilizing natural light to accentuate the rich color palettes and tactile surfaces of the desserts. The imagery is elevated by the precise food styling of Vicki Valsamis, who curates elaborate, Italian-inspired tablescapes featuring terrazzo surfaces, ornate glassware, and fresh ingredients that highlight the brand's culinary focus.