Depict

Depict · Brand Identity

This brand identity project for Depict, executed by OKTO, establishes a cohesive visual language across both physical and digital touchpoints. The design system centers on a minimalist logo, transitioning from a graphic eye motif to complex geometric symbols through smooth animation and sharp vector linework. Material applications include business stationery, apparel such as t-shirts and scarves, and a suite of UI icons. The visual presentation leans into a clean, monochromatic aesthetic, utilizing stark black-and-white contrasts alongside soft gradient accents to maintain a consistent corporate presence.