Depict: Brand Identity
Brand
Date
Dec 2022
Description
This brand identity project for Depict, executed by OKTO, establishes a cohesive visual language across both physical and digital touchpoints. The design system centers on a minimalist logo, transitioning from a graphic eye motif to complex geometric symbols through smooth animation and sharp vector linework. Material applications include business stationery, apparel such as t-shirts and scarves, and a suite of UI icons. The visual presentation leans into a clean, monochromatic aesthetic, utilizing stark black-and-white contrasts alongside soft gradient accents to maintain a consistent corporate presence.
Style
Commercial, Clean, Horizontal, Minimalist
Color
Pure White
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