Logo
Minimalist black and white business cards featuring Depict brand identity placed on a textured concrete surface.
Smartphone displaying website interface with Depict branding resting on dark green textured upholstery.
Black and white patterned scarf with fringed ends arranged vertically on a plain light grey studio background.
Plain white short-sleeve t-shirt laid flat featuring a small Depict logo on the chest against a solid white background
Set of minimalist dark and pastel gradient UI icons arranged in a grid on a clean white background
Minimalist black and white business cards featuring Depict brand identity placed on a textured concrete surface.
Smartphone displaying website interface with Depict branding resting on dark green textured upholstery.

Depict Brand Identity 2022

About

This brand identity project for Depict, executed by OKTO, establishes a cohesive visual language across both physical and digital touchpoints. The design system centers on a minimalist logo, transitioning from a graphic eye motif to complex geometric symbols through smooth animation and sharp vector linework. Material applications include business stationery, apparel such as t-shirts and scarves, and a suite of UI icons. The visual presentation leans into a clean, monochromatic aesthetic, utilizing stark black-and-white contrasts alongside soft gradient accents to maintain a consistent corporate presence.

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