DEMO

DEMO · Brand Identity

Studio Dumbar developed the brand identity for the Design in Motion Festival (DEMO), a project centered on dynamic kinetic typography and large-scale digital design. The visual system integrates vibrant, abstract letterforms with high-contrast motion graphics, utilizing neon aesthetics and minimalist layouts to engage audiences in public spaces. Applications of the identity appear across major transit hubs, featuring prominently on station platform screens and architectural wall displays. These installations leverage clean, graphic compositions that bridge the gap between digital motion and real-world environments, resulting in a cohesive experience that functions across both cinematic motion pieces and static commercial displays.