Dare
Featured Dare projects
This week's top Dare projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dare · Splishy Splashy
Dare · Hipsters
Dare’s Hipsters commercial leans into the manufacturing side of the beverage industry, detailing the production process within a coffee facility. The footage centers on the craft of brewing, moving between warehouse staff handling coffee beans and the final product. Captured in a live-action technique, the film utilizes warm, natural lighting to emphasize the scale of the factory environment. Industrial hardware and raw materials frame the Dare iced coffee bottles, grounding the brand narrative in a production-focused setting.
Dare · Callum Murray
Dare presents Callum Murray, a humorous commercial spot centered on a character-driven narrative. The film traces the life stages of the protagonist, anchored by his relationship with the brand’s chocolate milk. Produced by GREATERGOOD, the live-action production utilizes natural light and realistic set dressings to craft a series of vignettes, ranging from a hospital maternity ward to the protagonist's childhood. The cinematic execution leans into a warm aesthetic to connect these life moments.
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