Dare
Callum Murray
Brand
ProjectCallum Murray
Date
Jun 2026
Description
Dare presents Callum Murray, a humorous commercial spot centered on a character-driven narrative. The film traces the life stages of the protagonist, anchored by his relationship with the brand’s chocolate milk. Produced by GREATERGOOD, the live-action production utilizes natural light and realistic set dressings to craft a series of vignettes, ranging from a hospital maternity ward to the protagonist's childhood. The cinematic execution leans into a warm aesthetic to connect these life moments.
Style
Humorous, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Beverages
Color
Sky Blue
Jet Black
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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