Crisis Christmas

Crisis Christmas · 2020

Crisis Christmas 2020 is a charitable campaign produced by AdSmart from Sky, focusing on the realities of homelessness during the holiday season. The video advertisement employs a documentary aesthetic to relay personal narratives, documenting the experiences of individuals navigating urban environments. The production utilizes live-action techniques and a desaturated color palette to maintain a somber yet hopeful tone. Through a series of cinematic vignettes, the project highlights the intersection of city living and the critical support provided by charitable organisations.