Crisis Christmas
2020
Brand
Project2020
Date
Jan 2025
Description
This advertisement for Crisis Christmas, produced by AdSmart from Sky, highlights the realities of homelessness during the holiday season. The project utilises a documentary approach to recount personal narratives, weaving together urban footage of individuals in precarious settings with scenes of community support. The execution relies on a cinematic, desaturated aesthetic to underscore the gravity of the subject matter. Through a live-action technique, the film shifts between solitary moments on city streets and environments where support is provided, drawing focus to the role of charitable aid.
Style
Documentary, Horizontal, Cinematic, Desaturated
Industries
Charitable Organisations
Color
Charcoal
Navy
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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