Crisis Christmas: 2020
Brand
Date
Jan 2025
Description
Crisis Christmas 2020 is a charitable campaign produced by AdSmart from Sky, focusing on the realities of homelessness during the holiday season. The video advertisement employs a documentary aesthetic to relay personal narratives, documenting the experiences of individuals navigating urban environments. The production utilizes live-action techniques and a desaturated color palette to maintain a somber yet hopeful tone. Through a series of cinematic vignettes, the project highlights the intersection of city living and the critical support provided by charitable organisations.
Style
Documentary, Horizontal, Cinematic, Desaturated
Industries
Color
Charcoal
Navy
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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