Commonplace

Commonplace · Brand Identity

Commonplace debuts a comprehensive brand identity that leans into industrial design and minimalist aesthetics. The project spans various touchpoints, from large-scale outdoor advertising installations and construction site banners to detailed packaging and collateral like branded tote bags and apparel. The visual system is anchored by clean typography, a monochromatic color palette with pale green accents, and geometric line-art illustrations. The execution relies on precise graphic design by newkid and architectural photography by Clarissa Bonet, who captures the identity within its natural urban environment. Motion graphics and CGI renderings further extend the brand's presence, while website development by Six provides a digital interface for the initiative. The work emphasizes clear, bold messaging and a contemporary, structured look.