Comcast Xfinity

Comcast Xfinity · Jurassic Park... Works - Super Bowl

Comcast Xfinity returns to the Super Bowl with a narrative-driven campaign spot that reinterprets scenes from the Jurassic Park franchise. Developed by agency partners Goodby Silverstein & Partners, the film places the brand’s telecommunications connectivity at the center of the cinematic tension. The production utilizes live-action technique to recreate the high-stakes atmosphere of the source material. The visuals rely on moody, low-key lighting and a cool blue-toned color grade to maintain the desaturated, cinematic aesthetic throughout the interior and control room sequences.

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