Comcast Xfinity
Jurassic Park... Works - Super Bowl
Brand
Date
Feb 2026
Description
Comcast Xfinity brings a cinematic scale to this Super Bowl campaign, featuring a narrative sequence that pays homage to the Jurassic Park film series. Produced by Goodby Silverstein & Partners, the spot leans into a high-tension atmosphere, building out detailed set recreations from control rooms to iconic vehicles navigating rain-slicked terrain. The project utilizes a distinct aesthetic, employing moody low-key lighting and desaturated blue-toned color grading to maintain a high-stakes, cinematic tone. This live-action work captures the urgency of the source material through careful framing and period-accurate production design.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Telecommunications
Color
Navy
Golden Yellow
Forest Green
Background
Street
Context
TVC / TV Commercial
Associated creatives
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