Comcast Xfinity: Jurassic Park... Works - Super Bowl
Brand
Date
Feb 2026
Description
Comcast Xfinity returns to the Super Bowl with a narrative-driven campaign spot that reinterprets scenes from the Jurassic Park franchise. Developed by agency partners Goodby Silverstein & Partners, the film places the brand’s telecommunications connectivity at the center of the cinematic tension. The production utilizes live-action technique to recreate the high-stakes atmosphere of the source material. The visuals rely on moody, low-key lighting and a cool blue-toned color grade to maintain the desaturated, cinematic aesthetic throughout the interior and control room sequences.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Color
Navy
Golden Yellow
Forest Green
Background
Street
Context
TVC / TV Commercial
Associated creatives
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