Column A

Column A · Brand Identity

The brand identity for Column A establishes a cohesive design system that bridges physical and digital retail touchpoints. Developed with graphic design from New Association, the project leans into a minimalist aesthetic characterized by a clean layout and a consistent sage green palette. Photography by Wilhelm Philipp and Luke Le grounds the digital elements, capturing high-quality paper textures and organic subjects. The identity integrates tactile print assets—such as custom ribbons and cards—with a structured UI design for e-commerce platforms, incorporating illustration by William Schmitt to enhance the visual storytelling across the brand's online and physical presence.