Column A
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2021
Description
Column A establishes its brand identity through a series of tactile print applications and cohesive digital interface designs. The project leans into a minimalist aesthetic, utilizing a restrained pastel and sage colour palette to unify its ecommerce web presence and physical packaging materials. The visual system incorporates photography by Wilhelm PhilippLuke Le, blending organic textures with precise graphic layouts. These elements are supported by illustration from William Schmitt, while New Association leads the graphic design direction to ensure consistency across the brand's digital and physical touchpoints.
Style
Horizontal, Commercial, Clean
Color
Pure White
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