Column A: Brand Identity
Brand
Date
Sep 2021
Description
The brand identity for Column A establishes a cohesive design system that bridges physical and digital retail touchpoints. Developed with graphic design from New Association, the project leans into a minimalist aesthetic characterized by a clean layout and a consistent sage green palette. Photography by Wilhelm Philipp and Luke Le grounds the digital elements, capturing high-quality paper textures and organic subjects. The identity integrates tactile print assets—such as custom ribbons and cards—with a structured UI design for e-commerce platforms, incorporating illustration by William Schmitt to enhance the visual storytelling across the brand's online and physical presence.
Style
Horizontal, Commercial, Clean
Color
Pure White
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