Colgate Palmolive
Featured Colgate Palmolive projects
This week's top Colgate Palmolive projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Colgate Palmolive · Make Your World More Fabuloso - Big Bloom 30
Colgate Palmolive’s 'Make Your World More Fabuloso' campaign brings a high-energy, choreographed approach to domestic cleaning. The 30-second commercial centres on a modern interior space, where oversized, vibrant purple blossoms animate the environment to mirror the product’s presence. Produced by Pulse Films with creative direction by VML New York, the project leans into a bright, saturated aesthetic. The integration of live-action technique and VFX/visual effects transforms a standard kitchen setting into a dynamic, performance-driven environment marked by warm tones and fluid camera work.
Colgate Palmolive · Oil Infusions
Colgate Palmolive’s campaign for Oil Infusions leans into the intersection of beauty and nature through detailed macro cinematography. The project showcases a series of botanical transitions where fresh roses, citrus, and foliage evolve into the product silhouette, emphasising the inclusion of natural essential oils. With creative direction provided by GPY&R Sydney, the visual narrative maintains a clean, warm aesthetic. Fin Design + Effects managed the production and VFX, utilising animation to blend organic elements with product placement. The campaign utilizes natural light to highlight the texture of the ingredients within the haircare and beauty category.
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