Colgate Palmolive
Oil Infusions
Brand
ProjectOil Infusions
Date
Dec 2024
Description
Colgate Palmolive’s campaign for Oil Infusions leans into the intersection of haircare and nature, showcasing botanical ingredients through a series of cinematic close-ups. The visual language shifts from macro shots of dripping oils and organic textures to a growing plant that constructs the product’s silhouette. Developed with creative direction from GPY&R Sydney, the execution utilizes clean animation and natural light to emphasize the product's botanical base. Fin Design + Effects managed both the production and post-production, integrating complex VFX to blend the ingredient imagery with the final product reveal.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Animation, Natural light, VFX / visual effects
Industries
Haircare
Context
TVC / TV Commercial
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