Co-Museum

Co-Museum · Brand Identity

The brand identity for Co-Museum, developed by design studio Sunny Side Up, establishes a visual language centered on high-contrast typography and digital-first graphic design. The project incorporates motion graphics and vector illustrations to translate the institution’s programming across multiple platforms, from web interfaces to event-specific digital assets. The visual system leans into minimalist layouts and bold, neon color palettes—notably lime green and vibrant pink—to create a distinct presence for the museum. Across both static and animated applications, the work uses experimental chromatic gradients and clean sans-serif type to maintain a cohesive look. This identity serves to bridge the gap between contemporary digital culture and institutional gallery branding.