Co-Museum

Jun 2025

The brand identity for Co-Museum, developed by Sunny Side Up, establishes a visual language centered on high-contrast typography and digital-first graphic design. The project leans into a minimalist aesthetic, utilizing bold, sans-serif letterforms and vibrant, saturated color palettes to anchor the institution’s identity across both static and motion media. Execution integrates 3D render and CGI elements with clean vector work to showcase the museum’s involvement in contemporary digital culture. Motion graphics sequences bring these branding assets to life, employing rhythmic transitions and chromatic gradients that frame the museum’s programming, including event collateral for exhibitions like the artifact world pop-up.

Horizontal, Commercial, Graphic

Brand Film / Corporate Video