Club Piscine

Club Piscine · Brand Identity

Club Piscine unveils a refreshed brand identity that centers on a vibrant primary color palette and a playful, summer-ready aesthetic. The project, which spans from retail signage and stationery to commercial product photography, leans into a minimalist design language to unify a diverse range of inventory including pool chemicals, apparel, and outdoor furniture. The visual system was developed through a collaborative effort, featuring graphic design by Caserne and photography by Vincent Castonguay. The execution incorporates polished 3D render / CGI elements by Alexis Quesnel, which bring a tactile, glossy quality to the brand’s typographic assets. Production was managed by Visual DPT, while strategy and media were led by Cardinal. Across the campaign, the imagery balances clean, studio-lit product displays with lifestyle shots that utilise natural light to evoke an inviting, seasonal atmosphere.