Club Piscine

Jun 2025

Club Piscine unveils a revitalized brand identity that leans into a playful, high-energy aesthetic, repositioning the pool and summer lifestyle retailer through a bold primary color palette. The project spans across product photography, environmental signage, and commercial collateral, utilising clean, minimalist compositions to emphasize the brand’s new visual language. Photography by Vincent Castonguay captures the collection’s tactile details, from the texture of woven beach towels to the sleek finish of outdoor hardware. This visual direction is extended through 3D render/CGI work by Alexis Quesnel, which features glossy inflatable typography and motion graphics that bring a dynamic, fluid quality to the brand’s digital presence. Graphic design by Caserne anchors the identity, balancing bold typography with an approachable, lighthearted graphic motif. Strategy and media were handled by Cardinal, with production oversight by Visual DPT.

Horizontal, Commercial, Clean

Advertising Campaign