Cleo Valentine

Cleo Valentine · Brand Identity

For the release of Thinking About It, Cleo Valentine collaborated with design studio By Beyond to develop a comprehensive visual identity. The project spans digital and physical applications, from smartphone music interfaces and motion graphics to tactile album packaging and street-level signage. The work centers on a minimalist aesthetic defined by clean serif typography and a strict monochrome palette. Throughout the identity, the design maintains a consistent editorial structure, utilizing structured text blocks and negative space to balance artist information with photographic insets. Beyond’s execution carries the brand across various mediums, including textured print collateral and environmental displays. The identity reflects a precise approach to graphic design and brand systems.