Cleo Valentine

Jun 2021

For the artist Cleo Valentine, design studio By Beyond developed a comprehensive brand identity titled Thinking About It. Spanning both digital and physical applications, the project translates a minimalist visual language across various media, including music streaming interfaces, album packaging, and street-level signage. The aesthetic centres on clean serif typography, utilizing a monochrome palette to maintain visual consistency. The execution incorporates motion graphics, seen in the rotating record label designs, alongside static print assets like framed posters and cardboard sleeves. These elements are presented within varied textural contexts, from raw concrete walls to light wood surfaces, highlighting the versatility of the brand's graphic design principles.

Horizontal, Commercial, Clean, Minimalist

Typography

Music

Advertising Campaign, Brand Film / Corporate Video