Classic FM

Classic FM · TV and Cinema Advert 2025

Classic FM presents its 2025 TV and Cinema campaign, a broadcast initiative centered on the station’s identity within the classical music landscape. The project utilizes a minimalist approach, featuring sequences of motion text set against a stark, monochrome backdrop to communicate descriptive scenarios linked to their programming. The execution relies on precise typography and motion graphics to guide the viewer’s focus. By stripping away extraneous imagery, the creative highlights the linguistic connection between the listener and classical themes, maintaining a consistent aesthetic identity across its cinematic and television cuts.

Classic FM · Composers Advert 2025

Classic FM brings a vibrant aesthetic to the daily commute with its 2025 Composers campaign. The project features a series of digital out-of-home assets displayed across metropolitan transit hubs, leveraging a pop-art style to recontextualise historical classical composers for a contemporary audience. The execution relies on colourful, illustrated portraits paired with humorous copy, designed to stand out against the utilitarian backdrop of subway platform environments. Combining live-action technique with cinematic motion, the digital video advertisements create a visual contrast between the rhythmic energy of urban transit and the heritage of classical music.

Classic FM · You May Not Know The Name - Video