Citizen

Citizen · Powered By Any Light Fio

Citizen brings a cinematic approach to their latest brand campaign, "Powered By Any Light Fio." The commercial spotlights the versatility of their timepieces by transitioning from intimate, golden hour settings in a home environment to the high-energy atmosphere of a nightclub. Produced by Late Shift with creative direction from Bossy Women, the film utilizes warm, saturated lighting to bridge the gap between daytime preparation and evening activity. The execution highlights the product as a central element of personal style within this lifestyle campaign, captured through dynamic, live-action techniques.