Citizen
Powered By Any Light Fio
Jan 2026
Citizen brings a distinct lifestyle energy to its latest campaign, Powered By Any Light Fio. The project frames the brand’s watch collection through a cinematic, live-action lens, shifting between the intimate, warm light of a private vanity space and the high-contrast strobe lighting of a nightlife setting. Developed by agency Bossy Women, the commercial highlights the versatility of the timepieces through styling and close-up detail. Production was led by Late Shift with support from PSP, while post-production and VFX were delivered by Late Shift and Electric Theatre Collective. The sound design and music composition for the project were handled by audioHoffman.
Horizontal, Cinematic, Warm, Golden Hour
Consumer Electronics
Bedroom
TVC / TV Commercial
