Citizen: Powered By Any Light Fio
Brand
Date
Jan 2026
Description
Citizen brings a cinematic approach to their latest brand campaign, "Powered By Any Light Fio." The commercial spotlights the versatility of their timepieces by transitioning from intimate, golden hour settings in a home environment to the high-energy atmosphere of a nightclub. Produced by Late Shift with creative direction from Bossy Women, the film utilizes warm, saturated lighting to bridge the gap between daytime preparation and evening activity. The execution highlights the product as a central element of personal style within this lifestyle campaign, captured through dynamic, live-action techniques.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Color
Crimson
Jet Black
Ivory
Background
Bedroom
Context
TVC / TV Commercial
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