Chevy
Featured Chevy projects
This week's top Chevy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Chevy · Sixth Sense
The Sixth Sense commercial for Chevy captures a series of intimate domestic vignettes, focusing on moments of daily life. The production, executed by GREATERGOOD, highlights scenes of children baking in a kitchen and skateboarding outdoors to underscore the project's focus on everyday connectivity. Utilizing a live-action technique, the film employs natural lighting and cool colour grading. These aesthetic choices provide a cinematic, desaturated tone that frames the mass market automotive campaign within candid, relatable sequences.
Chevy · Spaceship
Chevy’s 'Spaceship' project serves as an expansive archival compilation, documenting a century of mechanical innovation within the automotive industry. Produced by GREATERGOOD, the piece utilizes a series of dynamic montages to trace the brand's heritage. The film transitions across diverse visual eras, moving between vintage black-and-white manufacturing footage, classic road tests, and high-speed racing sequences. By blending archival color segments with sepia-toned clips and period-accurate television displays, the project employs a documentary approach that leans into nostalgic aesthetics and analogue film textures to highlight the evolution of convertible models and assembly line production.
Chevy · Safe Places
Chevy’s Safe Places commercial spot highlights the ease and accessibility of their SUV line through a series of candid, observational scenes. The film follows children exiting a red SUV in a parking lot, transitioning from the vehicle to a sunlit public park. Produced by Biscuit Filmworks UK with representation from Rabbit, the project employs a live-action technique to capture interactions between family travel and outdoor play. The visual approach leans into natural light and a warm, inviting aesthetic to frame the utility of the vehicle.
Chevy · Scars
This documentary-style campaign for Chevy, titled Scars, explores the personal history embedded in the vehicles of real truck owners. The project captures authentic stories shared by drivers about the dents and scratches earned through years of use. The film leans into observational cinematography, utilising natural lighting to frame rural settings and rustic environments. Through a series of interviews, the production highlights the functional bond between owners and their trucks, favouring a grounded, live-action technique to convey the rugged practicality of the vehicles. The project was developed by agency Commonwealth Bank, with music and sound design provided by Mophonics.
Chevy · My Chevy Truck
Chevy showcases the versatility of their pickup line in the commercial 'My Chevy Truck,' an automotive campaign produced by Revolution Pictures with creative support from Weber Shandwick - Toronto. The production captures a range of interactions, moving between expansive outdoor fields and racetrack environments to highlight the vehicle's rugged capability. The piece employs dynamic, live-action techniques, frequently pairing close-ups of mechanical details with wide, high-energy drone footage. With warm, saturated color grading and natural lighting, the film emphasizes an active lifestyle, focusing on the textures of terrain and the interplay between the trucks and their environment.
Chevy · 2024 Trax - BTS Film
This behind-the-scenes film documents the production of the 2024 Chevy Trax commercial, set against the coastal landscape of San Pedro. The piece details the technical choreography of automotive advertising, featuring camera cranes and tracking vehicles operating along seaside roads. Produced by Native Foreign, the footage captures the project's logistics through a documentary-style lens. The final edit balances raw, behind-the-scenes framing with clean, live-action technique to highlight the vehicle's movement along the highway under natural daylight.
Chevy · All New 2024 Trax
This commercial campaign introduces the 2024 Chevy Trax, highlighting the latest model’s design and technological features. Produced by Native Foreign, the film captures the vehicle in both urban and coastal settings to demonstrate its versatility across diverse environments. The footage leans into a clean, warm aesthetic, focusing on detailed exterior shots of the grille and headlights alongside interactive sequences of the digital dashboard and cargo capacity. Through live-action technique, the project highlights the SUV's presence on the road and its integration into daily utility.
Chevy · STEP UP: CHEVY + BLACK BUSINESS MONTH
Chevy highlights the contributions of community leaders, business owners, and environmental advocates in this documentary-style film produced for Black Business Month. The piece moves through the United States, utilizing documentary-style interviews to platform local voices and impact. The visual execution relies on a mix of real-world storytelling and clean, purposeful design. Motion graphics and dynamic map overlays structure the narrative, while textured watercolor elements provide an organic aesthetic to the project. Produced by the STUDIO NYC, the animation integrates these graphic elements to underscore the themes of community resilience.
Chevy · Silverado (Music Licensing)
Chevy showcases the capability of the Silverado in this commercial spot, focusing on the truck's performance across rugged desert landscapes. The visuals capture the vehicle navigating arid, mountainous terrain at dusk, highlighting its towing capacity. The edit leans into a nostalgic aesthetic, utilising a live-action technique to ground the driving sequences in a sunset-lit environment. Graphic overlays provide technical specifications throughout the film, integrated by agency Commonwealth // McCann with music and sound design by The Crystal Creative.
Chevy · Extended Warranty 30
This 30-second commercial spot for Chevy highlights the durability of the brand’s automotive fleet through an agricultural lens. The film features a series of live-action vignettes centered on a farm environment, emphasizing a muted, desaturated color palette paired with natural light to frame the rural setting. Produced by Local Boy with creative direction from Leo Burnett USA, the project underscores the brand's extended limited warranty. The execution utilizes cinematic framing to maintain a focus on rugged textures and working conditions.
Chevy · Neighbor
This automotive campaign for Chevy, titled 'Neighbor', captures seasonal community moments across a series of winter-themed vignettes. The project focuses on human connection, featuring interactions between residents and Chevy vehicles set against a backdrop of snowy suburban streets and storefronts. The commercial utilizes live-action technique to document daily activities like grocery shopping and holiday preparations. The aesthetic leans into a nostalgic tone, highlighted by natural daylight that emphasizes cool-toned, realistic textures throughout the narrative.
Chevy · Trunk Or Treat
This commercial for Chevy’s Trunk or Treat event captures a whimsical, atmospheric Halloween scene set on a suburban street. Featuring a young child in knightly attire, the narrative leans into a nostalgic aesthetic, utilizing live-action technique to ground the holiday-themed adventure. The visual approach uses cinematic framing, punctuated by the vibrant green and red lighting emanating from the vehicle's rear. The mood is further defined by a moody color grade that balances cool, desaturated tones against the active light sources within the frame.
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