Channel 4 x Domino's

Channel 4 x Domino's · Can Yodel Rap Make Its Way To Christmas Number One?

Channel 4 and Domino's partner on this feature spot exploring the potential of yodel rap as a festive chart contender. The film moves between an intimate, warmly lit interior setting packed with holiday decorations and starker, urban environments. Captured through a cinematic live-action technique, the narrative blends musical performance with documentary-style segments. The film follows a journalist navigating industrial canal paths, contrasting the polished festive studio aesthetic with gritty, graffiti-lined city infrastructure.