Channel 4 x Domino's
Can Yodel Rap Make Its Way To Christmas Number One?
Brand
Date
Nov 2024
Description
Channel 4 and Domino's partner on this project exploring the viral potential of yodel rap within the festive charts. The production balances studio performances of rap music set within a decorated interior with location-based segments featuring a journalist along an urban canal path. Captured in a cinematic live-action style, the work utilizes a warm color palette to bridge the gap between holiday-themed studio work and gritty industrial exterior settings.
Style
Horizontal, Cinematic, Warm
Industries
Beverages
Color
Jet Black
Camel
Sky Blue
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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