Chadstone
Featured Chadstone projects
This week's top Chadstone projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Chadstone · Brand Campaign
Chadstone’s 'A Life Less Ordinary' brand campaign presents a diverse series of editorial and commercial vignettes that span retail, leisure, and cinematic settings. The imagery employs saturated, warm palettes and high-contrast lighting techniques to explore stylized daily routines, from amusement park joyrides to quiet moments in a theater. Creative direction is led by Michaela Webb, with art direction by Ziggy Huang and production by Beckie Mitchell. The visual execution relies on editorial styling by Kate Darvill, alongside detailed prop design from Asha Barr and hair and makeup artistry by Peter Beard. The campaign features a mix of controlled commercial studio setups and natural light photography, with technical work captured by photographer Georges Antoni.
Chadstone · Christmas at Chadstone
Christmas at Chadstone is a holiday campaign for the shopping center, focusing on festive editorial imagery featuring a diverse cast of models and Santa Claus. The production utilizes a mix of ornate interior settings, featuring grand wooden staircases, classical architectural paneling, and intricate stained glass windows to establish a rich, traditional aesthetic. Photographer Georges Antoni leads the visual execution, with fashion styling by Kate Darvill and prop styling by Zeïna Thiboult. The imagery emphasizes textures and bold, eclectic wardrobe choices, supported by hair styling from Ashleigh Carpenter and makeup artistry by Blanka Dudas. The production leans into clean, warm lighting to highlight festive details and gift-centric set designs.
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