CBT

CBT · Proud Name

CBT explores domestic rhythms in 'Proud Name,' a commercial spot that centers on the quiet intersection of professional and personal life. The narrative follows a pair of individuals through a routine morning scene, framed within a lived-in kitchen and living space. The execution relies on a clean, live-action technique, utilizing soft window light to achieve a warm and grounded visual aesthetic. With a shallow depth of field, the cinematography maintains focus on the foreground subjects while softening the surrounding environment. Production for the project was led by Max Cooper.