CBT
Proud Name
Brand
ProjectProud Name
Date
Mar 2026
Description
CBT’s Proud Name campaign presents a domestic look at everyday life through a commercial spot that centers on an interaction within a home. The film employs a shallow depth of field to isolate the subjects, balancing a foreground work environment with a kitchen backdrop. Captured with a clean, warm aesthetic, the production makes use of soft natural light to define the space. This project, overseen by Visie Admin with production by Max Cooper, utilizes live-action techniques to build a focused, narrative-driven environment.
Style
Horizontal, Commercial, Warm, Clean
Industries
Banking
Color
Jet Black
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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