CBT: Proud Name
Brand
Date
Mar 2026
Description
CBT explores domestic rhythms in 'Proud Name,' a commercial spot that centers on the quiet intersection of professional and personal life. The narrative follows a pair of individuals through a routine morning scene, framed within a lived-in kitchen and living space. The execution relies on a clean, live-action technique, utilizing soft window light to achieve a warm and grounded visual aesthetic. With a shallow depth of field, the cinematography maintains focus on the foreground subjects while softening the surrounding environment. Production for the project was led by Max Cooper.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Jet Black
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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