Care Academy

Care Academy · Recruitment

Care Academy’s recruitment video for the non-profit sector details career pathways for those entering the care industry. The project utilises a live-action, documentary-style approach to capture the daily operations within residential care settings. Featuring interviews with current personnel, the content focuses on the collaborative environment and routines of staff members. The production, managed by AdSmart from Sky, presents a clean, warm aesthetic to highlight the nature of the working environment.