Care Academy
Recruitment
Brand
ProjectRecruitment
Date
Jan 2025
Description
Care Academy showcases the daily realities of the professional care sector in this recruitment video. The production leans into a documentary-style approach, highlighting the collaborative atmosphere of residential facilities through personal interviews and fly-on-the-wall observations of staff workflows. Developed by AdSmart from Sky, the piece prioritizes a clean, warm aesthetic to emphasize the supportive culture within the organization. The project utilizes live-action techniques to bridge the gap between facility operations and potential career applicants.
Style
Documentary, Horizontal, Warm, Clean
Industries
Charitable Organisations
Color
Blush
Jet Black
Background
Hotel Room
Context
Brand Film / Corporate Video
Associated creatives
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