Cambridge City Council

Cambridge City Council · Care Career Recuitment

Cambridge City Council’s Care Career Recruitment project centers on a documentary-style video asset aimed at public outreach. The film leans into a humorous tone, focusing on intimate character moments within a domestic setting. Produced by AdSmart from Sky, the creative uses live-action technique to highlight human connection. The visual approach utilizes moody lighting to frame the subject, providing a grounded look at the individuals involved in the sector.