Cambridge City Council
Care Career Recuitment
ProjectCare Career Recuitment
Date
Jan 2025
Description
Cambridge City Council explores care sector recruitment through this documentary-style campaign. Developed by AdSmart from Sky, the spot utilizes a live-action technique to present a moment of engagement, featuring an elderly woman listening to music in a quiet, domestic environment. The piece leans into a humorous tone, contrasting the casual nature of the subject's activity with the professional focus on care career opportunities. The project is captured in a horizontal format with a moody aesthetic that prioritizes authentic character portrayal.
Style
Documentary, Humorous, Horizontal, Moody
Industries
Public Awareness
Color
Beige
Forest Green
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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