Café Bustelo

Café Bustelo · Game Face

Café Bustelo celebrates cultural pride in their 'Game Face' campaign, a vibrant commercial project that centers on national identity and artistic expression. The spot pairs live-action techniques with a cinematic aesthetic, featuring a series of intricate face-painting sequences that integrate national symbols and colors. Developed by agencies PSOne and BBH USA, the project highlights the brand’s limited-edition tattoo kit promotion. The visuals lean into a warm color palette, utilizing bold textures and rhythmic editing to connect the coffee brand with wider cultural themes.