Café Bustelo
Game Face
Brand
ProjectGame Face
Date
Jul 2026
Description
Café Bustelo celebrates cultural pride in their 'Game Face' campaign, a vibrant commercial project that centers on national identity and artistic expression. The spot pairs live-action techniques with a cinematic aesthetic, featuring a series of intricate face-painting sequences that integrate national symbols and colors. Developed by agencies PSOne and BBH USA, the project highlights the brand’s limited-edition tattoo kit promotion. The visuals lean into a warm color palette, utilizing bold textures and rhythmic editing to connect the coffee brand with wider cultural themes.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Beverages
Color
Pure White
Golden Yellow
Jet Black
Context
TVC / TV Commercial
Associated creatives
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