Café Bustelo
Game Face
Brand
ProjectGame Face
Date
Jul 2026
Description
Café Bustelo celebrates national pride in its latest campaign, "Game Face," which centers on a vibrant visual narrative featuring intricate face art and cultural iconography. Developed by agencies PSOne and BBH USA, the commercial video balances high-energy cinematic framing with warm, clean live-action sequences. The spot features a woman set against textured urban backdrops, punctuated by the movement of bright yellow fabric and detailed close-ups of national symbols painted onto skin. By highlighting a limited edition tattoo kit included with every coffee can, the campaign bridges consumer product messaging with visual expressions of heritage.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Beverages
Color
Pure White
Golden Yellow
Jet Black
Context
TVC / TV Commercial
Associated creatives
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