Buick
Featured Buick projects
This week's top Buick projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Buick · Now Is Exceptional 30
Buick presents "Now Is Exceptional 30," a commercial campaign showcasing the brand's latest SUV lineup. The narrative moves through diverse environments, transitioning from the dynamic energy of neon-lit urban streets to the expansive horizons of coastal highways at sunset. The production, handled by Stept Studios, utilizes cinematic, polished live-action techniques to highlight the vehicles' exterior silhouettes and interior technology. Slow motion sequences emphasize the interplay of light on the bodywork, while interior shots focus on digital dashboards and panoramic sunroofs to illustrate contemporary automotive craftsmanship.
Buick · More Life in Every Mile
Buick’s 'More Life in Every Mile' campaign highlights the vehicle ownership experience through a series of driving sequences and service-focused interactions. The commercial features first-person perspectives from behind the wheel, focusing on odometer milestones and interactions with technicians in a dealership setting to emphasize vehicle longevity and maintenance expertise. Directed by Matthew Underwood with cinematography by Nyk Allen, the project utilizes live-action techniques and a clean aesthetic to document interior details and vehicle capability. The production was managed by MRM Detroit, with post-production and VFX handled by Cutters Studio.
Buick · See Greatness
The See Greatness campaign for Buick serves as a high-octane celebration of professional female basketball, masterfully distilling the intensity of the sport into a visceral viewing experience. Through a series of rapid-fire vignettes, the project captures the raw athleticism of collegiate stars, oscillating between the thunderous energy of game-day arenas and the quiet, disciplined solitude of individual training sessions. By leveraging live-action technique alongside crisp slow motion captures, the film emphasizes the technical precision and physical rigor required to compete at an elite level. Every frame is imbued with a sense of urgency, framing the mid-air shots and defensive maneuvers not merely as sport, but as cinematic storytelling. Developed with creative leadership from Leo Burnett, the campaign successfully elevates the visibility of women in fitness and sports by focusing on the authentic, high-stakes grit that defines their professional journey. The edit maintains a relentless, fast-paced rhythm that keeps the audience anchored in the momentum of the court, ensuring that the sheer skill of the athletes remains the central focus. This work stands as a testament to the power of dynamic visual narrative in the fitness industry, leaning into the aesthetic of action to create a bridge between the fan experience and the intense reality of the game.
Buick · Green Thumb You
Buick presents Green Thumb You, a commercial film that highlights the utility and everyday versatility of their latest SUV model. The spot captures the vehicle's spatial capacity as a woman moves gardening supplies into the rear interior, balancing practicality with suburban lifestyle imagery. Produced by True Gent, the project leans into a bright, domestic aesthetic. The narrative centers on vehicle features like the rear camera mirror, utilizing natural light and clean commercial framing to showcase the SUV within a manicured residential setting.
Buick · See Her Greatness - Watch Me
Buick presents 'See Her Greatness - Watch Me,' a cinematic commercial for the automotive brand that highlights the intersection of athletic discipline and vehicle presence. The campaign, developed in collaboration with agency dentsu, leans into a portrait-style narrative, focusing on athletes in both indoor and outdoor basketball environments. The spot utilizes a live-action technique to capture the movement of basketball players across various settings. By integrating natural light and cinematic lighting, the production emphasizes the textures of the game, paired with a grainy visual treatment that gives the footage a distinct, grounded aesthetic.
Buick · See Her Greatness
Buick’s 'See Her Greatness' commercial campaign captures the intensity of women’s collegiate basketball, focusing on the athleticism and competitive drive of players on the court. The production utilizes high-energy action sequences to showcase fast-paced drills, defensive maneuvers, and game-time performance across various arena settings. Developed by agency partners Leo Burnett Detroit, the film employs live-action techniques with a mix of color and black-and-white cinematography. The project features rhythmic editing and a sound design that layers live commentary with the ambient noise of the gymnasium to emphasize the sport's pace.
Buick · Extended Warranty 30
Buick presents Extended Warranty 30, a commercial spot centering on the reliability and ownership benefits of their crossover SUV line. The narrative follows a driver navigating a city environment, transitioning from the vehicle to a bustling outdoor market under overcast skies. The production leans into a moody aesthetic through the use of cool color grading and desaturated tones. By employing live-action techniques and dynamic camera tracking, the piece captures the vehicle's presence within a street-level urban context. Production for the project was handled by Local Boy.
Buick · Buick's See Her Greatness - Clark
Buick’s See Her Greatness campaign spotlights professional basketball player Caitlin Clark, documenting her movement from an outdoor court to the gym. The commercial utilizes a blend of cinematic sports documentary footage and candid interview segments to focus on the athlete's dedication to the game. Produced by Local Boy, the film employs a live-action technique that balances natural light with warm indoor gym environments. The visual language remains clean, grounding the action-focused narrative in a direct, observational aesthetic.
Buick · Buick's See Her Greatness - Boston
Buick’s See Her Greatness campaign features professional basketball player Aliyah Boston, tracing the personal journey and family support behind her ascent in the sport. The film transitions between archival family imagery and present-day scenes, framing the narrative through an intimate documentary lens. Produced by Local Boy, the project leans into live-action technique and action-oriented compositions to capture the physical demands of the game. The piece grounds professional athletic success in a personal history, utilizing a gymnasium setting to underscore the athlete’s dedication and professional growth.
Buick · Buick See Her Greatness Whos The Next
Buick highlights emerging talent in the 'See Her Greatness' initiative, featuring a series of basketball athletes training across indoor and outdoor courts. The campaign leans into cinematic lighting and deliberate framing to focus on the athletes' movement. Produced by Local Boy, the commercial utilizes live-action techniques to emphasize the dedication of the players. The project maintains a clean aesthetic, capturing the subjects within the sports environment.
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