Buick: More Life in Every Mile
Brand
Date
Sep 2026
Description
Buick’s 'More Life in Every Mile' campaign highlights the vehicle ownership experience through a series of driving sequences and service-focused interactions. The commercial features first-person perspectives from behind the wheel, focusing on odometer milestones and interactions with technicians in a dealership setting to emphasize vehicle longevity and maintenance expertise. Directed by Matthew Underwood with cinematography by Nyk Allen, the project utilizes live-action techniques and a clean aesthetic to document interior details and vehicle capability. The production was managed by MRM Detroit, with post-production and VFX handled by Cutters Studio.
Style
Horizontal, Commercial, Action
Industries
Luxury Automotive
Color
Pure White
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
MRM DetroitAdvertising Agency
Skylar HealyAgency Producer
Taproot PicturesProduction
Josh CarrasquilloExecutive Producer
Matthew UnderwoodDirector
Nyk AllenDirector of Photography
Annie VarbergProducer
Bryan FellowsProducer
zach thomasProduction Designer
Logan ZillmerPhotographer
Cutters StudioPost Production / VFX
Devon BradburyEditor
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