Buick’s 'More Life in Every Mile' campaign highlights the vehicle ownership experience through a series of driving sequences and service-focused interactions. The commercial features first-person perspectives from behind the wheel, focusing on odometer milestones and interactions with technicians in a dealership setting to emphasize vehicle longevity and maintenance expertise.
Directed by Matthew Underwood with cinematography by Nyk Allen, the project utilizes live-action techniques and a clean aesthetic to document interior details and vehicle capability. The production was managed by MRM Detroit, with post-production and VFX handled by Cutters Studio.
