Breathe HR

Breathe HR · TVC

Breathe HR addresses the complexities of scaling human resources administration in this TVC campaign. The film navigates the friction of manual systems through a series of rapid-fire office and industrial vignettes, juxtaposing the chaos of rising notification pop-ups against the utility of cloud-based software. The project channels a professional, high-clarity aesthetic through the integration of motion graphics and documentary-style live-action footage. Featuring blue and white brand accents throughout, the production highlights automated workflows across a diverse range of workplace settings. Creative development was led by the team at AdSmart from Sky.